Who would be the audience for your media product?

There are a range of age classifications for films, the main ones are ‘U’, ‘PG’, 12A’, ‘12’, ‘15’ and ‘18’. The age classification I would give to my film would be a certificate 15, due to the content.

‘U’- Universal
‘PG’- Parental Guidance
‘12’ and ‘12A’- Suitable for 12 years and under, with 12A being the exception of being allowed to watch the film if the child is accompanied by an adult over 18 years of age.
‘15’- Suitable for those who are 15 years of age and over (may contain moderate sex and violence)
‘18’- Suitable for those 18 years of age and over (contains explicit images, sex and violence)

The target audience of my film are teenagers from both genders and all classes and ethnicities. My film is aimed at teenagers because of the setting and the surrounding environment of students. The main characters in my film are students themselves, consisting of two females and two males off different races. This is why the film is aimed at both genders of all ethnicities. Certificate 15 films generally aimed at teenagers, in this case, who are our target audience. The Blair Witch Project is a thriller/horror that adopts a target audience of teenagers and young adults.

As we can see from the images above, The Blair Witch Project focuses on a group of young adults. This means that the target audience of the film are likely to be teenagers and young adults, which is similar to my group’s film. The Blair Witch project is about three film students who go to Burkittsville, Maryland to make a documentary on the infamous Blair Witch legend. They go missing, but a year later their footage is found in a bag inexplicably buried under an abandoned 100-year-old house. The director is Heather Donahue, her main cameraman is Joshua Leonard and Michael Williams is the sound crew. The film is similar to ‘Paranoia’ as both films make use of isolation (contrast of empty school and the forest) and they are both who feature a group of friends who experience abnormal events.

Here is a link to the trailer of The Blair Witch project: http://www.youtube.com/watch?v=D51QgOHrCj0

Audience profile

Typical target audience members

Interests
Socialising with friends and watching movies with friends, especially those that build suspense.
Dress sense
Dress in casual clothing, although they tend to wear designer clothes (fashionable).
Entertainment
They enjoy watching films that involve a tension building plot.
Age
15 years of age and upwards (mainly 15-24 year olds).