Thursday, 29 April 2010

What have you learnt about technologies from the process of constructing this product?

I felt that the editing process of the completed footage on the IMovie completed the thriller by creating particular effects and improving on areas including fading, textual information, blurred effect, black and white effect and others. Without IMovie, I fully believe the opening sequence would have been unsuccessful as it would not have matched up to the key conventions of thriller film such as the fading in and out of music, adding sudden noises and using echoes (used on the ‘screaming’ part) to add to the tension.

Below are screenshots of particular clips where editing was used to created a desired effect.

Both images above involve using different types of font to give an edgy feel, especially with the starting credits (left image). The backgrounds of both pictures have also been edited with the use of dark shadowy effects to add to the dull mood being portrayed. With the beginning credits (show in the left image), we also added movement to the text (fading in and out) to relate it to other thrillers which have a similar opening.

Both of the above images show flashbacks used in the opening sequence. Most of our storyline was based on past happening. To make it clear to the audience and to demonstrate the eeriness of the situation, we decided to use a slight blurred effect. We were originally going to use black and white but we found this to look cheap and uninteresting.

This image, featured towards the end of the opening sequence has been edited using full shadow in order to emphasize to bright white background and to cover the identity of Shanice whilst she’s in the midst of her changing personality. Ending the scene with this edited shot leaves the audience in shock and it draws them further into the film.

The music plays a significant part in the opening sequence as it is crucial in setting the mood and creating the right amount of tension and suspense. The gentle keys of the piano throughout most of the opening sequence is not to far fetched but something that obtains the right atmosphere for the plot, as it is gentle but at the same time peculiar. The start and ending of the opening sequence are quite loud and they have a high tempo but this is vital in, again, setting the right mood by almost bringing the audience into the actual thriller.

This is the music we used in our opening sequence: http://www.youtube.com/watch?v=ETJ5cdDBoaE

If we had used a clip such as http://www.youtube.com/watch?v=d9mRVV659EA, this would have completely destroyed the genre of the opening sequence as the music goes against one of main convention of a thriller, which is scary/suspense building music. If we would of used this music instead, the opening sequence would seem rather more from the adventure/comical genre.

How did you attract/address your audience?

Here is a link to the final opening sequence:

To gather feedback from the target audience we handed out several questionnaires to all peers in our class. Here is a sample of the questionnaire used:



















This is a link to my opening sequence, ‘Paranoia’: http://www.youtube.com/watch?v=to2yPIdnw3A



Analysis of questionnaires


What did you like most about the opening sequence?




















Did you like the opening sequence?















































































Do you think our opening sequence included conventions of a thriller?








































What would your rate our opening sequence between 1-10 (10 being the best)?






















General feedback from questionnaire results

From the results and other form of verbal communication, we were able to gather the strengths and weaknesses. Feedback suggested that the storyline, music and editing were outstanding, whereas areas including acting and the use of props could have been dealt with in a more efficient manor. Generally the overall feedback was pleasing as most people who viewed our opening sequence, if not all, had a very positive outlook upon the video and a majority said they would watch the whole film if it were available.

Who would be the audience for your media product?


There are a range of age classifications for films, the main ones are ‘U’, ‘PG’, 12A’, ‘12’, ‘15’ and ‘18’. The age classification I would give to my film would be a certificate 15, due to the content.

‘U’- Universal
‘PG’- Parental Guidance
‘12’ and ‘12A’- Suitable for 12 years and under, with 12A being the exception of being allowed to watch the film if the child is accompanied by an adult over 18 years of age.
‘15’- Suitable for those who are 15 years of age and over (may contain moderate sex and violence)
‘18’- Suitable for those 18 years of age and over (contains explicit images, sex and violence)

The target audience of my film are teenagers from both genders and all classes and ethnicities. My film is aimed at teenagers because of the setting and the surrounding environment of students. The main characters in my film are students themselves, consisting of two females and two males off different races. This is why the film is aimed at both genders of all ethnicities. Certificate 15 films generally aimed at teenagers, in this case, who are our target audience. The Blair Witch Project is a thriller/horror that adopts a target audience of teenagers and young adults.







As we can see from the images above, The Blair Witch Project focuses on a group of young adults. This means that the target audience of the film are likely to be teenagers and young adults, which is similar to my group’s film. The Blair Witch project is about three film students who go to Burkittsville, Maryland to make a documentary on the infamous Blair Witch legend. They go missing, but a year later their footage is found in a bag inexplicably buried under an abandoned 100-year-old house. The director is Heather Donahue, her main cameraman is Joshua Leonard and Michael Williams is the sound crew. The film is similar to ‘Paranoia’ as both films make use of isolation (contrast of empty school and the forest) and they are both who feature a group of friends who experience abnormal events.

Here is a link to the trailer of The Blair Witch project: http://www.youtube.com/watch?v=D51QgOHrCj0

Audience profile











Typical target audience members




Interests
Socialising with friends and watching movies with friends, especially those that build suspense.
Dress sense
Dress in casual clothing, although they tend to wear designer clothes (fashionable).
Entertainment
They enjoy watching films that involve a tension building plot.
Age
15 years of age and upwards (mainly 15-24 year olds).

What kind of media institution might distribute your media product and why?



The Shining


I have explored three thriller films, two that are similar to the one I have created (‘The Shining’ and Play Misty for me’) and one that differs to it (‘Jaws’).


The distribution company of ‘The Shining’ is Warner Bros Pictures as depicted by the start of the trailer. Warner Bros Pictures would be likely to distribute my film as physiological thrillers prove to be very popular with general audiences, consisting mainly of older teens and adults. On the other hand, my film has a very low budget meaning it would be unlikely for the film to succeed with a substantial gross profit; therefore Warner Brothers Pictures are most likely to reject the offer of distributing my film. Smaller distributors including Pandora would be more likely to do so. Warner Bros Pictures only distribute and fund films, which they believe will be a huge success. This is why most films that do well in the box office (receiving large profits) are usually distributed by major distributors including Warner Brothers.
One of the two different screen-shots reveals the character appearing ‘ordinary’, wearing a suit whilst the other screen-shot connotates a different personality altogether. This is able to relate to the main character focus in ‘Paranoia’ (my groups opening sequence) who also displays a two way personality, one being psychotic and the other being completely stereotypical of a school/college student.

Here is a link to the trailer:

(http://www.youtube.com/watch?v=5Sg77Sf6wYA&feature=related)

Play Misty for me

The distribution company of ‘Play Misty for me’ is distributed by Universal Studios. Universal Pictures is again, another major distributor, similar to Warner Brothers. Universal Pictures has gained large profits from films such as ‘Love Actually’ and ‘The Bourne Identity’. Universal distributes various genres including thrillers, therefore I would be confident that they would distribute my film, although there would have to be a remake to the film with increased funding in order to create a unique selling point.

From the following screenshots, we realise that the film has a major distributor. The first screen-shot is of the logo shown at the start of the opening credits. The second screen-shot shows open surroundings and an isolated environment- similar to that of my film where the school group are by themselves in the school at dark. The character in the second screenshot is Clint Eastwood who appears in only films that are released by major distributors. From this we can gather that the film is from a distributor such as Universal Pictures.

This is a clip to the trailer:

(http://www.youtube.com/watch?v=dKLqioccJmU&feature=related)

Jaws

‘Jaws’ is yet another film distributed by Universal Studios. ‘Jaws’ is a coastal thriller, which bases its story on a man-eating shark. During the making of the film, a lot of editing has been used to create a realistic atmosphere and to make the shark look as vicious as it does as well as the blood and gore. This editing is very expensive and it would therefore be more likely to be produced and distributed by one of the majors who have the necessary funding.












Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Here is a copy of our preliminary task:






The two screen-shots above show the opening of both the preliminary task (top) and the opening sequence (bottom). As you can see in the preliminary image, not only was the camera shaky whilst filmed in that position but there was no opening effect to build up the short storyline. On the other hand in the opening of the opening sequence, we were able to experiments with different types of font and effects (shadow, colour)




.

From the screen-shot of the preliminary image (top) we have used no blurring or black and white footage to reveal that it is displaying something of the past, whereas in the opening sequence (bottom) even though it may not be clearly portrayed in the image itself, by watching the video it is clearly identifiable what clips are representing the past, through the use of blurring effects.







The screen-shot of the preliminary (top) shows the 180 degree rule, which my group and I liked as we believed it showed a clear picture of what was going on and it drew in the audience further because it made the audience seem involved in the film. Based on these preferences, we decided we should use the 180 degree rule in our opening sequence to make the opening more interesting for the audience. We also chose to do this because we felt that the 'interview process' was able to clearly show emotions and feelings that the characters (Natalia, Josh and Ben) were going through.


Our preliminary task was very basic in terms of effects, transitions and camera angles compared to our opening sequence. Looking back at the preliminary I have been been able to point out obvious error/mistakes including camera shake for more than one scene, ineffective transitions and music through out and lastly, too much screening time on particular shot such as me and Ben at the park. Contrasting the preliminary task with the opening sequence, I believe we have not only corrected these mistake but we have also created more uniqueness. Here are some screen-shots of edits which have improved the opening sequence:


Other effects we have used in our opening sequence that were not used so efficiently in the preliminary include sound, camera angles and editing - In the preliminary, the sound was constant and repetitive throughout, whereas in the opening sequence we were able to use IMovie to adjust the volume of music for various scenes. This made the overall opening more realistic and similar compared to other films. During the filming of the opening sequence, a lot of time was used re-filming scenes to capture the view from different angles so that we could later use the most effective ones. Editing was used more effectively in our opening sequence in terms of a range of further effects, several shorter clips and other added textual information.

In what way does your media product use, develop or challenge forms and conventions of real media products?

Exploring conventions of thriller films

There are several conventions which are used in many, if not all thriller opening sequences. These conventions include the font of the titles as the credits appear, as well as colour of the text. Another convention, being the music, is a key ingredient in the opening of thriller films, as it creates an immediate suspense for the viewers and it can act as the build up to the storyline. The lighting is yet another key convention (shadows, mirrors etc). It is usually low key lighting used in thrillers to set the tense atmosphere and to build up to unforeseen events to come. Quick cuts are also used to reveal the rapid pace of the action. The setting is usually set in suburban locations or in closed environments such as a house.

In my opening sequence, my group and I tried our best to follow conventions of real thriller sequences. In our opening sequence we added music at certain parts of the sequence to build a tense atmosphere. One of the main conventions was the actual storyline in which there was a character who has a two sided personality. This is a repetitive feature in nearly all psychological thrillers, such as ‘The Shining’. Most of our opening sequence was filmed in daylight although we did include in-between clips/flashbacks of setting that involved low key and artificial lighting. We decided upon this because we preferred a gradual build up as most thrillers that we had previously analysed did not get straight into its climax in the opening sequence. The reason for the gradual build up was so that the audience would be drawn into the film and so that that they would want to persist in watching the full movie to see the unfolding events. A second reason why we chose to have a gradual build up was because research into opening sequences (In the form of primary research) revealed the majority of people preferred a build up of suspense rather than an immediate climax, so we acted upon their recommendations.

Comparing my opening sequence to two other thriller films

During the research and planning of the opening sequence, my group and I analysed several different thriller films in order to gain further understanding and knowledge of key conventions that were repetitively used. Two of the films that we gathered particular ideas from were ‘Unbreakable’ and ‘The Shining’, both which are psychological thrillers. The opening film credits used in ‘Unbreakable’ started off with textual information displaying facts (sales of comic book), which relates to the further progression of the film. My group and I decided that including a fact in the opening sequence of ‘Paranoia’ (Our opening sequence) would create a realistic atmosphere and hence prolong the tension. We used the simple statement stating ‘Based on a true story’.

The credits are displayed in the centre of the screen and they change constantly by in and out. The background music, featured whilst the credits are being displayed, builds up in both volume and tempo. The music used is repetitive, especially with the constant drum beats, thus adding to the fast paced and sudden storyline. In ‘Paranoia’, we decided to adopt the same style of continuously moving text as this would uphold the uneasy atmosphere. The music that we chose was repetitive like the music used in the introduction of ‘Unbreakable’. Instead of the constant drum beats, we used the thunder sounds, which we hoped would add to the eeriness and downbeat mood.

Whilst analysing the opening credits of ‘The Shining’ we found that the music used in the background had a slow tempo which gradually built up. During the build up of the background music, a sudden change in the rhythm takes place which creates a ‘creepy’ and ‘strange’ atmosphere. This is why in ‘Paranoia’ the music starts of with a build up in tempo and then eventually it softens out to the playing of the piano. This demonstrates signs of unusualness that we have created in relation to the personality of Shanice’s split personality.


Have you challenged conventions in your Opening Sequence?

In our opening sequence, we have included as many conventions as possible. The conventions we have followed include:

Black and white font, with a shadowy background and text – sets the dull mood.


Low key lighting (shanice in classroom)


Psychotic character – (Shanice)


Other conventions used: Different varieties of music used throughout – creating tension,

Fast cuts/ editing.

How does your Media Product represent particular Social Groups?

‘Play misty for me’ is another psychological thriller which stars a character whose personality clearly relates to Shanice’s. Evelyn is a lady who is a daily caller and listener to a radio station. Evelyn starts turning crazy and she eventually begins to stalk the radio presenter. Again, this is another split personality character.



Jack Torrance who is played by Jack Nicholson, shares a very similar personality to that of Shanice (Neicy). Both characters at first, appear to be very ‘ordinary like’ individuals. Jack Torrance and Shanice both adopt a two sided personality (one which complies with everyday living and the other which is completely psychotic). In the Shining, the general storyline consists of a family (Jack Torrance being the dad) moving into a suburban area due to a work placement. As time goes on, Jack becomes both physically and mentally exhausted, eventually turning him insane. The storyline of my groups opening sequence (The Paranoia), is similar to that of the Shining as Shanice who is portrayed as an eager student, working hard with her studies, suddenly takes an attitude change after she receives a text.

All of the characters above share characteristics of having 2 sides to their personality. The two sides consist of some who conforms to the consensus of every day society and the other is one that is ‘crazy’ and who is willing to do what they want without thinking of their actions. These characters do not apply to one specific group. This is evident of the characters which I have analysed, as they all differ in class, gender, ethnicity and age.

This is a link to all four character profiles of my opening sequence: http://openingsequenceforthriller.blogspot.com/2010/03/character-profiles.html

This is a link to just Shanice’s character profile (The character used to contrast with the other characters above): https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYcYDaEJ9boK0Gxd7KZTX0F4Ir9gUkja-3Yp_qkjqIGnBvtbBQ6jrYAtIcGyFTQGqdQtgpH0StUsalEd6VPhCr_ufG3jK12tY2r2KStsvjvATXwUTIx_LS7Yq30efourS7P_JhoPT3On6X/s1600-h/DSC_030.JPG